Why should a business bother to blog? Does it add value and if so what sort of value? How do you even begin to measure return on investment of a blog?
These and other questions will be part of a 25 minute presentation on the 20th June on business blogging at our employers forum.
A few facts to start with are that “companies that blog get 55% more web traffic and 70% more leads than those who dont”. Hubspot. There are over 9 million blogs out there and over 40,000 new ones pop up each day. Many are completely irrelevant to business but there are some great business blogs and new ones start up every day.
What is a blog? The term was coined from the word web-log and is a web page made up of short frequently updated posts that are arranged chronologically like a journal. They give information, opinion, ideas and expertise to customers, friends, employees or interested people.
Blogging is a low cost way to build your presence online, grow a community, communicate with employees and show off your expertise. You can become an authority and a voice through which others can understand not only your product or business but the personality behind your brand.
It is all about connecting and making meaningful relationships around issues you want to discuss and your audience is keen to understand and contribute to. What sets a blog apart is that is has a unique and personal voice for your business as opposed to static web pages and is a dynamic and easily updated way for communicating what is going on in your business or area of expertise.
To write a blog you dont need any particular technological wizardry but a genuine desire to communicate. You can have multiple authors in your company contributing and internal and external links. It is an instant and informal way of updating and distributing information unlike any other.
Ali Handscomb of GTR Coaching will be discussing blogging for business at our employers forum on the 20th June. 11.45 am for Noon start till 2.00 pm at Lancashire Digital Technology Centre Bancroft Road Burnley BB10 2TP ring 01254 505050 to book your free place.